Form and Content Exercise 6

For this week’s form and content exercise I decided to continue with finding World Wildlife Foundation Advertisements. I found this advertisement on http://www.webalice.it/edmtromb/blog/big/stop_global_warming_big3.jpg   The context that this advertisement shows is that if we as humans continue to waste energy, then the wildlife animals will lose their home, and will have no choice but to live in our habitat. The connection between the content and the form is that the text says that these animals are losing their homes and if we as humans can help they can keep their home, and the form is a seal on a city bench with no home, and he is definitely in the wrong habitat, and even though the seal is in our habitat he is still homeless. What makes this advertisement visually interesting is that most of the picture is a gray tone just like the seal that is the main focus of the picture. Also since the picture is in a gray tone it makes the message stand out. Some principles of design are used in this advertisement, one is balance, it’s mostly balanced, but the advertisement seems to be a bit right heavy. With proportion it seems a bit off because the seal looks too small as if the designer shrunk the seal to make the seal fit the city bench. The advertisement also uses rhythm, for example, the bricks of the building. Another principle of design used is emphasis, for example the highlights on the seal, also putting the seal in the middle of the advertisement. The type relates to the image because when the ad mentions to stop global warming, it’s in red and it stands out, while the rest of the image in a gray tone.  But, I believe that the type on the bottom of the advertisement should be a bit bigger, because the message is important but it’s hard to read.