Form and Content Exercise 5

For this week’s form and content exercise I choose another WWF, World Wildlife Foundation print advertisement. I found this print advertisement on google. com when I searched for WWF print ads. The context that the ad presents is simple don’t spend your money on items that these endangered animals lost their lives for when you go on vacation. Even though you didn’t kill that animal, you payed the people who killed that animal and you payed the people that sold that product to you, so the blood is also on your hands. The connection between the content and the form is the text simply states don’t buy animal souvenirs on vacation. The photograph shows a woman who is coming back from vacation, clearly buying animal souvenirs, the product is in her suitcase, and the first thing you see when killing an animal is its blood, so that blood will always follow her. What makes this print advertisement visually interesting is I looked at the photograph and the blood and got confused until I read the bottom of the ad, “Don’t Buy Exotic Animal Souvenirs,” and I thought that, that was totally wrong. But the WWF did what they were set out to do, to shock the public, and to let the public know that this cruelty still exists, and is still going on today. The WWF wants people to help by, refusing to buy anything to do with animal products that those animals unwillingly gave their life for. In the ad there is really no balance it seems very left heavy. There is proportion in the ad, the airport is big in scale, and the person is small in scale, but there is depth of field, closer to the front of the ad everything is bigger but as you move forward in the ad the doors to the airport are small. In the ad there is evidence of rhythm, for example, the monitors, tiles on the floor, and the windows are in a continuous pattern. The type relates to the image by making it simple, just like the airport, there’s no one to be seen but the woman. Also the type catches the eye just like the blood on the floor.http://www.ibelieveinadv.com/commons/wwfblood.jpg