Form and Content 4

For this week’s form and content I searched online and found a very creative print ad from the World Wildlife Foundation. I found this ad at http://images.google.com/imgres?imgurl=https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEig0VzEMhO2I_ZiYHIACeJ6DHdZOx-uU3I7mn5gPfdAG7QcMELaKMq8WAxYNYgXmHhfx2Sh0RxsjO_yQoJKQCxYYmGnZ8TThP20Z_wtbpjFXcKvv4Mx4ZfCFmIRl3DKESkvT4kFE7wkmaI/s400/o_wwf-giraffe-gr.jpg&imgrefurl=http://thebests-ads.blogspot.com/2008/09/wwf-coins.html&usg=__fWzBfXry-imFM78GH88Ju2FseYc=&h=283&w=400&sz=26&hl=en&start=6&um=1&tbnid=oU55hg6APr_p9M:&tbnh=88&tbnw=124&prev=/images%3Fq%3DWWF%2Bads%26hl%3Den%26sa%3DN%26um%3D1 . The ad shows a Giraffe created completely out of pennies, and the background looks like its set in Africa. The context that is used in this ad is simple the ad is for the World Wildlife Foundation. The connection between the content and the form is that the giraffe is made out of coins, and the message is plain and simple, that any kind of donation helps even if its cents and it could go towards giraffes. What makes this ad visually interesting is how they made that giraffe completely out of coins, it didn’t even confuse me. Also that the giraffe is the main focal point, not the text it is a simple idea that worked. It seems that the World Wildlife Foundation wanted to make a point by making the animal the main focus over the text, because even though the text is small my eye was drawn to it right after I saw the giraffe. One principle of design that the Foundation used was balance, when you look at the ad yes, the giraffe is in the middle but if you look at either side of him there’s trees, and shrubbery. Another principle of design used was emphasis, the emphasis in the ad was the giraffe, because it’s in the middle and it’s the biggest. There is also unity with this ad, even though the giraffe is the main focus the background recedes which makes you eye move around the whole picture. This ad also uses repetition because if you look at the giraffe he is made out of the same coins, and those coins are being repeated. How the type relates to the image is that the type is simple, and gets to the point, that any money helps, even if its coins. That’s what the image shows it’s simple and gets to the point that the animal that you can help is made out of coins.