Form and Content Exercise 2

For this week’s Form & Content I found an advertisement called: Geico “The Serious Side of the Gecko” Campaign. I found this advertisement at
http://www. commarts.com/exhibit/geico-serious-side-gecko.html
With this advertisement the context is that Geico’s message is that they are a serious business, and they mention that they are 3rd in ranking as the best insurance company. Also this campaign says that they have very high ratings, which means their customers are very happy with the company. With the connection between the content and the form is that for the company Geico, their spokesman is a talking Gecko and in the campaign he is serious, more businesslike, and wearing glasses. And the content is talking about how since they are a serious company and they rank 3rd in insurance companies that in their advertisement they want to look more businesslike. The company is also giving the credit to the spokesman the Gecko, and also saying that not only is Geico successful but their spokesman is also successful. What makes the campaign visually interesting is that they put their spokesman as their main focus of the advertisement. Also because if the company didn’t use their number one spokesman I don’t think the advertisement wouldn’t be as successful, because that is what Geico is known for, the Gecko. Another reason why it’s visually interesting is that for anyone who has seen the commercials the Gecko automatically catches your eye and makes listening to business more fun. So when you flip through a magazine you’ll automatically stop at this ad because you know the spokesman, and then you’ll know that the advertisement will be interesting. In this campaign with the principles of design there is really no balance it seems right heavy because of the Gecko. With proportion it’s not really proportionate because some of the type is larger than the other type, and then the type in general is not proportional to the Gecko. With the advertisement the part that the campaign showed the most emphasis on is the Gecko because he is the spokesman, which grabs your attention so that you can read the ad. Also with the principles of design there is unity within the campaign because the advertisement talks about the company and how they are a business, and they talk about their spokesman the Gecko, and for the campaign their biggest emphasis is the Gecko. The type relates to the image because since the company took a businesslike approach, they had put just white simple type with a black and gray background showing more simplicity.